A few years ago, our founder David set out on the Camino de Santiago, a pilgrimage across roughly 500 miles of northern Spain. He walked it in about 32 days, carrying everything he needed on his back.

Somewhere along the way, he drank water that made him seriously ill. For three days he could barely eat or keep anything down. He eventually reached a small retreat built around rest and reflection, where someone encouraged him to slow down, sit with the land, and clear his head. Whatever it was, it worked. He found the rest and the remedy he needed to recover, and finished the pilgrimage.

The experience left him thinking hard about something most people never question: the water coming out of the tap at home. When he got back to Texas, he started looking into filtration systems for his own house, and ran into exactly the kind of company he didn't want to build. Pushy sales visits. No real certifications. Cheap test strips instead of real answers. He didn't trust any of it, so he decided to build the company he wished he could have called instead.